Empower Vital Living

NAD+ levels drop drastically as we age. By age 70,
NAD+ Levels May be Significantly Lower than They Were in our 30s.
We Want to Help you Maintain Healthy NAD Balance as You Age!
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Our Purpose
Advancing NAD+ Science

Translating NAD biology into practical health solutions

Our work bridges emerging longevity science with translational applications. By combining advanced analytical capabilities with nutraceutical interventions, our research aims at supporting vitality and cellular health to extend health span.  
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Our Solution
Unleashing the power of NAD+
Research and Analytics

Scientific & Analytical Development Division

Our research laboratory at Eitri in Bergen, Norway, is dedicated to conducting research on cellular metabolism, with a particular focus on NAD biosynthesis and consumption. We are developing assays and automated platforms that support discoveries of novel active agents supporting healthy aging. Our laboratory capabilities allow us to perform analytical studies on NAD levels and other key metabolites in blood, cells, and tissues.
Plant-Based Innovation

Nutraceutical
Development Division

We are committed to the natural products industry, developing plant-derived ingredients to support various health indicators. Our herbal library provides bioactive compounds which are screened and then taken into pre-clinical and clinical studies, leading to validated natural compounds. Our scientists have created pioneering BluNADBooster, offering a natural, safe and effective way to elevate NAD levels by activating endogenous mechanisms.

Join us in pioneering Vital Living

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